Since 1997 · Australian & International Trademark Consulting & Registration Services
Trademark Research Professionals — Advice & Assistance
Do you know how damaging it can be if your brand has not been researched thoroughly? Trademark matters are serious. We give you the correct advice and the right protection for your brand in Australia and beyond.
Friendly, helpful and very cost effective
Why it matters
Trademark protection is too important to get wrong
Without thorough preliminary research, trademark applications can become complex — objections and infringements are costly if you are unfamiliar with the implications. We make sure you have the right security for your brand, with clear advice and recommendations every step of the way.
Beware: registering a business name, company name or domain name gives you no exclusive rights to your brand. Only a registered trademark does.
Our services
Clear options, transparent fees
Trademark Search & Advice
Beware — searching a trademark is not as simple as checking a business or domain name.
Free
Trademark Application
A strong application is crucial before you introduce a new brand to the marketplace.
$450 per application
Trademark Renewal
Keep your registration alive — $490 per class, total, including official and professional fees.
$490 / class
The process
Four steps to a registered trademark
Research
We search your name or logo — basic results often within 3 days.
File
We draft and lodge a strong application with IP Australia.
Examination
The Examiner reviews it — typically a first outcome in 3–4 months.
Registration
Once accepted and advertised, your ™ becomes a registered ®.
Questions
Frequently asked
How much does a trademark cost in Australia?
Government fees are charged per class: about $250 per class using IP Australia’s pick-list of goods/services, or $400 per class for custom wording. There is no separate registration fee. Our professional/service fee is additional and shown separately. Fees changed on 1 October 2024 and should be confirmed at lodgement.
How long does a trademark last?
A registered trademark lasts 10 years from the filing date and can be renewed every 10 years indefinitely. If you do not renew, there is a 6-month grace period with a $100/month late fee before it lapses.
How long does registration take?
If unopposed, registration takes a minimum of about 7 months. Examination usually happens 3–4 months after filing, then there is a 2-month advertisement/opposition period before registration. Objections can extend this.
What are trademark classes and how many do I need?
There are 45 Nice classes — 1 to 34 cover goods and 35 to 45 cover services. You register the classes that cover what you sell or plan to sell. Most small businesses need 1 to 3. Fees are charged per class. Our class finder can suggest classes from a description of your business.
Is a business name the same as a trademark?
No — and this is the most common and costly myth. Registering a business name or company name with ASIC is administrative only; it does not give you ownership of the brand and does not stop someone else trademarking that name. Only a registered trademark gives you the legal right to stop others using a similar mark.
Do I need to register a trademark?
It is not legally required, but registration is the only way to get an exclusive, enforceable, Australia-wide right to your brand, and it is far cheaper to enforce than unregistered rights. Without it, someone else could register your brand and stop you using it.
Protect the brand you've worked so hard to build
Start with a free search and advice, or let us guide you to the right place.